PARENTS

Our vision has been a world where parents of girls (or non binary kids born with a uterus) everywhere feel confident and prepared to support them through puberty and the start of periods.

Worldwide menstrual shame and stigma make this harder than it needs to be. Despite periods being something half the world’s population will experience, they remain a topic that makes most people squirm. School can be an unfriendly place to have your period, and that first one comes out of the blue (even if there are good indicators it’s on its way). As parents, we can make a huge difference by being confident in how we prepare them for this major event.

Because as much as the culture of menstrual shame and silence may try to hide the evidence, starting your period is a big event.

We want parents everywhere to feel confident and ready for this transition. All parents, of all genders. The ‘period talk’ has long been the domain of mum, but if all parents are happy to talk about it, happy to make sure there are supplies ready, happy to support their kids through the ups and downs of puberty, this makes a massive difference.